1. It's not my story.

Amplifies contributors' voices and experiences, honouring their wishes on what story is told and how it is told.

2. I do no harm.

Applies a "I do no harm" ethic to all actions.

Treats each individual as a whole and every community as dynamic and multi-dimensional.

Obtains informed, full, and freely given consent from contributors.

Acknowledges and mitigates biases, stereotypes, social stigmas, and power differences.

Values local, social, moral, and cultural norms.

Considers the impact of stories on individuals, communities, and the natural environment.

Processes and manages content responsibly in line with existing data protection guidance and laws.

Depicts realities and change prospects with accuracy and authenticity.

Empowers and inspires both contributors and audiences to work towards positive change.